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September 2007 | |
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You are viewing an archived version of the Sermonview Newsletter. View the current edition. |
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VISUAL PREACHING Simple Design = Effective Design The old “less is more” adage certainly applies to churches and their communication tools. Many churches go a little crazy trying to spice up their print products or presentation slides with fancy fonts and effects that leave the message convoluted. Chief blogger Kevin D. Hendricks addresses the use of fonts in his article “Comic Sans Is NOT Okay.” In this piece, he offers up some clear tips for keeping your communication resources clean and concise. Here are a few of his suggestions:-Use only a few fonts in one publication. It doesn’t look cluttered or crowded and it offers a sense of continuity. In other words, don’t use a different font for every announcement in the bulletin. -Handwriting, crayon fonts and even Comic Sans (shudder!) are not the only fonts you can use for the children’s ministry. Likewise, a grunge font isn’t necessarily the best choice for the youth group. Don’t go for the cliché fonts. -A basic serif font if usually the best for printed text. Serifs are those little feet on the letters. Times New Roman is a standard serif font. Sans serif fonts (if, like me, you can’t remember the difference, “sans” means “without”) like Arial or Helvetica are often better for online text (this text is written in a sans serif font). -If you must use a funky font, the best place for it is usually in titles or logos. But use them sparingly. And don’t throw in a funky font just to use it. Have a good reason. What feeling or emotion does that particular font evoke? Does that fit with where it’s being used? These suggestions form a great baseline for making determinations about your font choices. Remember, good design is about clear communication, not cliché or clever concepts. If you don’t have time or the manpower to design your own print products (not to mention the time to find a printer at a good price), you can check out our new line of custom print designs. Our design team will make sure that your communication tools have the perfect balance of high-impact design with effective and clear marketing principles. You can choose from over 500 designs anytime through our website or speak with a design specialist on the phone at 1-888-432-9370 to get a quote. Links: |
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Return to The 4 Key Areas of Church Communication. © 2007 Narrow Gate Media LLC. All rights reserved. Narrow Gate Media |
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