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October 2007 | |
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You are viewing an archived version of the Sermonview Newsletter. View the current edition. |
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VISUAL PREACHING Myth Busters: The Truth about Church Communication Myth #1: Using visuals during a sermon distracts the congregation and takes away from the pastor’s message.The Truth: Strong visuals enhance any form of communication and will increase the memory retention of your congregation. According to educational research, over 60% of all people are complete or partial visual learners. This means that they more easily digest information when it is in the form of mental pictures. God created people with many different learning styles; to be effective communicators, we as church leaders need to accommodate each of these styles of learning. Too much of a good thing? Many churches are already there, and maybe yours is one of them. You already know how important visuals are for your service, but the challenge can be using imagery effectively. Some churches use a combination of many different visual styles in one sermon, such as color photographs, paintings, clip art, movie stills, and old black-and-white photos. This hodgepodge can be really distracting for visual people. Just as the sermon should have a consistent flow, your visuals need to offer some consistency. Keep in mind that visual people see information, so you want their playback to have some congruency, without a jumble of random images and styles. Keeping your image style unified during a sermon will help your congregation to digest the information better and offers better long-term retention. With a unified style you have solved the basic challenge of inconsistent, incongruent presentation slides. Next month: the value of quality. Links: |
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Return to The 4 Key Areas of Church Communication. © 2007 Narrow Gate Media LLC. All rights reserved. Narrow Gate Media |
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