Stepping Out of the Box: Lessons from a Christmas VBS Program

Our team is passionate about effective outreach. And nothing makes me happier than hearing about a church that created an effective way to reach people in their community.

In this article I want to share a timely event idea that I ran across, then use it to point out four keys to developing your own out-of-the-box outreach plans.

First the idea. It comes from a blog by Mike Fortune that relayed his local church’s Christmas outreach effort. This church decided to move their…

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Written by Vince Williams
December 14th, 2010 at 3:59 pm

Posted in Visual Preaching

The Creative Process: Developing Strategies for Effective Outreach Communication

I spoke with a church leader last week who said there are three types of people he could try to reach: (1) people who have made a decision to follow God; (2) people who have made a decision to not follow God; and (3) all the people in between. As he pointed out, we don’t need to spend energy on the first group, and the second are unlikely to change their minds, so the third is where we need to focus our outreach efforts.

I talk to pastors every day who want to reach out to their community, but feel blocked by…

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Written by Vince Williams
November 2nd, 2010 at 11:16 am

Creating an Effective Welcome Packet

A first-rate welcome packet is an important part of the new visitor experience. Done correctly, a packet can help to draw someone back to your church again, by informing them of opportunities to connect with other members while also reminding them of the personality and mission of your church. Let’s evaluate this tool and explore how to create an effective welcome packet with limited effort while saving money.

Every welcome packet has 2 basic components…

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Written by Vince Williams
May 4th, 2010 at 8:44 am

Posted in Visual Preaching

Reaching People

The Wilsons are living the American dream: 3 children, a dog, a house in the suburbs. Bob works as a cook, while Nancy is a nurse. Their two sons are on the high school football team, and their daughter takes dance lessons and plays soccer. All three study hard and get above average grades. Both parents have long commutes and often work weekends, but to them it’s worth it to maintain a lifestyle. The whole family moves at a lightning-fast pace, so busy that they couldn’t possibly think about what they might be missing.

Your community is filled with Wilsons. How can we get their attention? How do we…

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Written by Vince Williams
February 9th, 2010 at 3:21 pm

Posted in Visual Preaching

Copycat Creativity

The redeemed people of God, living in His image, should be the most creative people in the world. So why is there so much copying of the world’s culture in Christianity today? Unfortunately, by emulating the secular world we can create a wall between us and the very people we are trying to reach.

Want YouTube for spiritual people? We’ve got GodTube. Want to make praying hip for the iPod generation? Try iPray. There are Christian Livestrong bracelets (“GodStrong”), “Surviver” retreats, even GodTwitter. We slap a spiritual word in front of a popular brand and expect that we will receive the same “cool points” that the original idea received.

As we step into a new decade, let’s evaluate this all-too-common practice. I wonder, can we as the Church find our own ways…

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Written by Vince Williams
January 12th, 2010 at 12:39 pm

Posted in Visual Preaching

The Art of Listening

What steps do you take to hear from the people in your local community? For some the idea of listening to the unchurched seems backwards, or at least foreign. Some would argue it’s not even biblical. After all we are the people with the real message. Our job is to simply get it in front of everyone else.

True. Scripture may offer answers, but why would anyone listen if we haven’t…

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Written by Vince Williams
November 10th, 2009 at 3:55 pm

Posted in Visual Preaching

The Welcoming Church

Does your church building look welcoming? Unfortunately, it may not be as appealing as you would like to believe. Consider this true story:

Angela read about a Christmas program happening at a local church. Excited at the prospect she discussed it with her husband. That weekend they loaded up the kids and drove to find the church.

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Written by Vince Williams
October 6th, 2009 at 2:12 pm

Posted in Visual Preaching

More Faces in the Crowd

Weeks of planning have all come down to this moment. You scan the seats for new faces, but there aren’t any. Now you look for friendly faces, and there aren’t any of those either. In fact every seat in building is empty. What went wrong? So much time and effort and now you are preaching to a big, empty room. And then you wake up.

That’s the nightmare. Every preacher wants a crowd, and no preacher wants to be standing on a stage looking out at one or two faces. The good news is that with proper planning and well-crafted marketing any church can bring new smiling faces through their doors during an evangelism event.

Let’s face it. One of the biggest deterrents to local church evangelism is…

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Written by Vince Williams
August 10th, 2009 at 12:53 pm

Posted in Visual Preaching

Myth Busters: The Truth about Church Communication #6

Myth #6: Madison Avenue marketing works because they throw billions of dollars at persuading people that they need things they don’t have. The Truth: People have real needs. Advertising works because people are persuaded that a product or service will meet a real need. The Facts: Humans have many true needs, like the need for […]

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Written by Vince Williams
May 8th, 2008 at 9:34 am

Myth Busters: The Truth about Church Communication #11

Myth #11: The design of a banner is not as important as the text. The Truth: Banners are visual marketing tools. The design you utilize will help someone decide whether or not they should read the message you’re trying to convey. The Facts: As you drive down the streets of almost any suburban town, you […]

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Written by Vince Williams
April 8th, 2008 at 9:35 am

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