Lessons from History Channel’s “The Bible”

Opening on March 3rd, History Channel’s The Bible received ratings unexpected by Hollywood elites. By its final episode on Easter weekend it had been seen by over 13 million viewers. Through various blogs and news articles I have seen Christians take a stance both for and against the various episodes and their accuracy to the […]

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Written by Vince Williams
April 9th, 2013 at 11:17 am

3 Online Tools for Improving Your Church Campaigns

The message of the gospel has not changed, but the ways that we can communicate it has radically been overhauled by technology. As churches learn to communicate with their members and evaluate various forms of outreach it is easy to get lost in the overwhelming amount of online tools that may, or may not, be […]

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Written by Vince Williams
October 9th, 2012 at 4:43 pm

Posted in Church Marketing

The One Thing You Absolutely Must Do to Grow your Church

God wants your church to grow. As the Apostle Paul wrote about the Church in Colossians 2:19, “The whole body, supported and held together by its ligaments and sinews, grows as God causes it to grow” (NIV). Yet today, even churches that want to grow are in a challenging environment, where seeds are too often choked out by all the weeds in our society (Mark 4:18, 19).

If you want to see God’s church grow, there is one thing you absolutely must do. If you want to reach people where they are at, if you want to punch through the communication clutter all around us, you cannot speak softly.

You must be…

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Written by Vince Williams
August 8th, 2012 at 4:09 pm

3 Barriers to Your Church’s Outreach Success

I grew up outside of the church. During my early high school years I was sent to a Christian school—not because my parents had faith, but because the school offered discipline and structure. As a young man entering this new world I felt confused by the ideas and words that were used around me. Today, […]

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Written by Vince Williams
July 10th, 2012 at 4:55 pm

The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]

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Written by Vince Williams
June 5th, 2012 at 2:22 pm

3 Ways Your Church Should Never Use Technology

The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]

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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]

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Written by Vince Williams
January 10th, 2012 at 4:13 pm

Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]

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Written by Larry Witzel
October 5th, 2011 at 10:31 am

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…

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Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Is Every Door Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.

Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.

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Written by Vince Williams
July 12th, 2011 at 9:10 am

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