Myth Busters: The Truth about Church Communication #6

Myth #6: Madison Avenue marketing works because they throw billions of dollars at persuading people that they need things they don’t have. The Truth: People have real needs. Advertising works because people are persuaded that a product or service will meet a real need. The Facts: Humans have many true needs, like the need for […]

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Written by Vince Williams
May 8th, 2008 at 9:34 am

Myth Busters: The Truth about Church Communication #11

Myth #11: The design of a banner is not as important as the text. The Truth: Banners are visual marketing tools. The design you utilize will help someone decide whether or not they should read the message you’re trying to convey. The Facts: As you drive down the streets of almost any suburban town, you […]

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Written by Vince Williams
April 8th, 2008 at 9:35 am

Myth Busters: The Truth about Church Communication #3

Myth #3: The marketing practices of secular media should never be applied to churches. The Truth: Secular media are masters at communication, and some of their practices can be used in a God-honoring and effective way for churches. The Facts: Commercial companies spend billions of dollars per year attempting to figure out the best way […]

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Written by Vince Williams
March 6th, 2008 at 9:37 am

Myth Busters: The Truth about Church Communication #14

Myth #14: Using visuals to create atmosphere is extravagant and ineffective. The Truth: Anchoring through powerful imagery may be the best kept secret toward memorable services. The Facts: Repeated exposure to an image or idea is increasingly necessary in a media-saturated world. Advertisers, publishers and politicians have long understood the power of a single, attention-grabbing […]

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Written by Vince Williams
February 7th, 2008 at 9:39 am

Myth Busters: The Truth about Church Communication #12

Myth #12: Using PowerPoint slides for teaching the Word is a crutch that makes preaching less effective. The Truth: Effective communication combines the best of the old and the new. The Facts: In the fast-changing world of the 21st century people have grown accustomed to relying on technology and visuals to be major factors in […]

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Written by Vince Williams
January 3rd, 2008 at 10:15 am

Myth Busters: The Truth about Church Communication #9

Myth #9: Smaller traditional churches and older congregations don’t respond well to imagery. The Truth: Visual communication enhances any message; the key is how and why you use it. The Facts: As technology has worked its way into our sanctuaries over the last two decades, generation gaps have grown into chasms. Any church over 30 […]

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Written by Vince Williams
December 6th, 2007 at 10:28 am

Myth Busters: The Truth about Church Communication #2

Myth #2: The church has to try to emulate secular media in order to communicate effectively. The Truth: Keeping things simple allows a church with limited resources to maintain a visual quality and communicate effectively. The Facts: We live in a world filled with visual imagery, nearly all of it designed by professionals. Millions of […]

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Written by Vince Williams
November 8th, 2007 at 10:29 am

Myth Busters: The Truth about Church Communication #1

Myth #1: Using visuals during a sermon distracts the congregation and takes away from the pastor’s message. The Truth: Strong visuals enhance any form of communication and will increase the memory retention of your congregation. According to educational research, over 60% of all people are complete or partial visual learners. This means that they more […]

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Written by Vince Williams
October 4th, 2007 at 10:31 am

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