Myth Busters: The Truth about Church Communication #9

Myth #9: Smaller traditional churches and older congregations don’t respond well to imagery. The Truth: Visual communication enhances any message; the key is how and why you use it. The Facts: As technology has worked its way into our sanctuaries over the last two decades, generation gaps have grown into chasms. Any church over 30 […]

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Written by Vince Williams
December 6th, 2007 at 10:28 am

Myth Busters: The Truth about Church Communication #2

Myth #2: The church has to try to emulate secular media in order to communicate effectively. The Truth: Keeping things simple allows a church with limited resources to maintain a visual quality and communicate effectively. The Facts: We live in a world filled with visual imagery, nearly all of it designed by professionals. Millions of […]

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Written by Vince Williams
November 8th, 2007 at 10:29 am

Myth Busters: The Truth about Church Communication #1

Myth #1: Using visuals during a sermon distracts the congregation and takes away from the pastor’s message. The Truth: Strong visuals enhance any form of communication and will increase the memory retention of your congregation. According to educational research, over 60% of all people are complete or partial visual learners. This means that they more […]

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Written by Vince Williams
October 4th, 2007 at 10:31 am

Simple Design = Effective Design

The old “less is more” adage certainly applies to churches and their communication tools. Many churches go a little crazy trying to spice up their print products or presentation slides with fancy fonts and effects that leave the message convoluted. Chief blogger Kevin D. Hendricks addresses the use of fonts in his article “Comic Sans […]

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Written by Vince Williams
September 6th, 2007 at 10:32 am

Keep Your Purpose in Mind

Several years ago, a Michigan State University study on using visual media in Christian worship revealed that outreach was often a key goal for implementing visual media technology. According to author Steven J. Koster, “Contemporary relevance and evangelical outreach are the main goals for choosing integration, echoing wider movements of contemporary worship and church growth.” […]

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Written by Vince Williams
August 2nd, 2007 at 10:33 am

Posted in Visual Preaching

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