Church Marketing: The 4 Ps

A recent article in REV! magazine described a movement by local churches away from mimicking the range of ministries found at mega churches, and toward finding each one’s unique ministry orientation: The organic/simple church impetus will encourage congregations to discern the one thing they’re good at that fills needs in their community, creating niche and […]

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Written by Larry Witzel
December 2nd, 2008 at 9:20 am

Posted in Church Marketing

Church Marketing: Target Your Message

Radio and TV stations have target audiences. Consumer product companies have target markets. Public health officials reach target populations. And marketers discuss market segments with unique customer needs. Churches do this, too, except they use the phrase “meeting people where they are.” Which leads to a question: Is targeting your message biblical? This article continues […]

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Written by Larry Witzel
November 4th, 2008 at 9:24 am

Posted in Church Marketing

Church Marketing: 7 Keys to Successful Promotion

The nation was in decline as the new king ascended to the throne. Enemies had raided the land, and the treasury had been emptied to placate them. The worship of Yahweh had been abandoned, the great temple shut tight. It was a dark time for the country. But within days of his coronation, the 25-year-old […]

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Written by Larry Witzel
October 8th, 2008 at 9:26 am

Posted in Church Marketing

Church Marketing: The Discipleship Funnel

John was frustrated. He had put months into planning the church’s big annual outreach event, a “Concert in the Park” at the downtown green space. The church had rallied around the event. Hundreds of people from the community showed up. But that was six weeks ago, and now it seemed the whole exercise had zero […]

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Written by Larry Witzel
September 2nd, 2008 at 9:28 am

Posted in Church Marketing

Church Marketing: Being Spirit-Led

Recently, I saw an interview with the administrative pastor of a large church that gave me pause. Explaining why the senior pastor’s salary was so high, he said, “Let’s talk about the pastor for a second. Let’s talk about the organization he’s built, that wouldn’t even exist if he wasn’t here.” Perhaps a Bible study […]

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Written by Larry Witzel
August 7th, 2008 at 9:29 am

Posted in Church Marketing

Church Marketing: Being Intentional

Why does your church do things the way they do? Is it because you’ve carefully thought about the unique mission and message that God has imprinted on this specific church? Or is it because that’s how it’s always been done, or because that’s how some other church is doing it? Last month, we began a […]

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Written by Larry Witzel
July 8th, 2008 at 9:31 am

Posted in Church Marketing

Church Marketing: Its Place in Ministry

Church marketing. The very words are controversial. Some say profane business practices have no place in ministry. Others strongly believe that adopting contemporary marketing methods is necessary to be relevant, while most church leaders are simply too busy to think about it. Yet there is a growing consensus that there is a role for marketing […]

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Written by Larry Witzel
June 3rd, 2008 at 9:33 am

Posted in Church Marketing

Myth Busters: The Truth about Church Communication #6

Myth #6: Madison Avenue marketing works because they throw billions of dollars at persuading people that they need things they don’t have. The Truth: People have real needs. Advertising works because people are persuaded that a product or service will meet a real need. The Facts: Humans have many true needs, like the need for […]

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Written by Vince Williams
May 8th, 2008 at 9:34 am

Myth Busters: The Truth about Church Communication #11

Myth #11: The design of a banner is not as important as the text. The Truth: Banners are visual marketing tools. The design you utilize will help someone decide whether or not they should read the message you’re trying to convey. The Facts: As you drive down the streets of almost any suburban town, you […]

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Written by Vince Williams
April 8th, 2008 at 9:35 am

Myth Busters: The Truth about Church Communication #3

Myth #3: The marketing practices of secular media should never be applied to churches. The Truth: Secular media are masters at communication, and some of their practices can be used in a God-honoring and effective way for churches. The Facts: Commercial companies spend billions of dollars per year attempting to figure out the best way […]

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Written by Vince Williams
March 6th, 2008 at 9:37 am

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