Thank You for Your Faithfulness

For many, 2009 will be remembered as a low point during the Great Recession. But some will also remember it as the start of personal spiritual renewal, because of the ministry of church leaders like yourself.

It is not just individuals who have been affected by the economic downturn. According to one expert in the industry, there have been more church foreclosures in the last year than in the previous 20 years combined.1 And nearly every church and ministry organization has faced a decline in giving this year, resulting in pay cuts, layoffs, and reduction in ministry capacity.

Yet there is good news in this. Today there is a hunger for…

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Written by Larry Witzel
December 14th, 2009 at 2:20 pm

Posted in Church Marketing

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The Art of Listening

What steps do you take to hear from the people in your local community? For some the idea of listening to the unchurched seems backwards, or at least foreign. Some would argue it’s not even biblical. After all we are the people with the real message. Our job is to simply get it in front of everyone else.

True. Scripture may offer answers, but why would anyone listen if we haven’t…

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Written by Vince Williams
November 10th, 2009 at 3:55 pm

Posted in Visual Preaching

The Welcoming Church

Does your church building look welcoming? Unfortunately, it may not be as appealing as you would like to believe. Consider this true story:

Angela read about a Christmas program happening at a local church. Excited at the prospect she discussed it with her husband. That weekend they loaded up the kids and drove to find the church.

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Written by Vince Williams
October 6th, 2009 at 2:12 pm

Posted in Visual Preaching

More Faces in the Crowd

Weeks of planning have all come down to this moment. You scan the seats for new faces, but there aren’t any. Now you look for friendly faces, and there aren’t any of those either. In fact every seat in building is empty. What went wrong? So much time and effort and now you are preaching to a big, empty room. And then you wake up.

That’s the nightmare. Every preacher wants a crowd, and no preacher wants to be standing on a stage looking out at one or two faces. The good news is that with proper planning and well-crafted marketing any church can bring new smiling faces through their doors during an evangelism event.

Let’s face it. One of the biggest deterrents to local church evangelism is…

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Written by Vince Williams
August 10th, 2009 at 12:53 pm

Posted in Visual Preaching

5 Suggestions for an Effective Evangelism Campaign

With the heat of summer pounding it is easy to forget how close Fall is around the corner. For many churches the Fall season means an evangelistic series or outreach campaign—a stressful event for many pastors. A well run campaign takes time, resources, and even more time. The good news is that with a little help and a solid plan, by getting started early you can create an effective campaign that draws people in hungry to hear the Good News.

We can’t promise it will be a stress-free event. But here are 5 suggestions for creating an effective…

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Written by Vince Williams
July 9th, 2009 at 10:50 am

Posted in Church Marketing

Launching a Ministry: Claiming the Physical Space

New is fun for me. It’s also a lot of work. As a ministry entrepreneur, I’ve been involved in starting everything from a church plant to a toddler music class. When starting a ministry, there are a lot of things to consider: your core mission and vision, volunteer recruitment, program planning, and event marketing quickly come to mind. It’s a lot of work, but very rewarding at the same time. Seeing lives changed is worth the work.

One important area that is often overlooked in starting a new ministry is the physical space. More than just the basic logistics, it’s important to consider the visual elements. That’s what I’d like to discuss today.

There are three reasons to put intentional effort into…

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Written by Larry Witzel
June 2nd, 2009 at 12:29 pm

Posted in Church Marketing

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Church Marketing: Measuring Results

As the school year draws to a close-and with it, the major ministry season in many churches-it is appropriate to reflect on the actions of the past year. How did it go for your church? Did you make a difference in your community? How do you know?

Secular marketers are very intentional in their planning and execution of marketing programs. And although our interests are not the same as the commercial marketing world there are many concepts that are valuable to ministry. Many successful organizations follow a 4-step process similar to […]

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Written by Larry Witzel
May 6th, 2009 at 10:43 am

Posted in Church Marketing

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The Big Letdown?

I love the gym. Every year at about this time I notice that attendance has thinned back to its normal post-New Year levels. Every January people walk through gym doors for the first time after making their annual resolution to better themselves. And every year they fade into oblivion waiting for another attempt to go […]

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Written by Vince Williams
April 10th, 2009 at 10:08 am

Posted in Church Marketing

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Church Marketing: Do You Need a Brand?

Like many of the terms that come from the secular marketing arena, the term brand can leave a bad taste in the mouth of a ministry professional. And with good reason. In the secular world, after all, brand activity is often used as makeup, covering up real flaws in a product or company. However, like […]

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Written by Vince Williams
March 11th, 2009 at 3:25 pm

Posted in Church Marketing

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Church Marketing: 3 Parts to a Successful Mailing

Although churches define their success in ministry many different ways, attendance is almost always near the top of the list. It is, after all, a fair indicator as to the health of a local church. More people in your sanctuary each weekend means more people hearing God’s word and connecting with a community of faith. […]

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Written by Vince Williams
February 3rd, 2009 at 9:16 am

Posted in Church Marketing

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