The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]

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Written by Vince Williams
June 5th, 2012 at 2:22 pm

3 Ways Your Church Should Never Use Technology

The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]

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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]

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Written by Vince Williams
January 10th, 2012 at 4:13 pm

Reaching Out with Your Outreach

Outreach is a biblical pursuit. At SermonView, we get excited about helping churches become more effective with their outreach. Today’s outreach efforts fall mainly into two categories, what I’ll call the “flashlight” and the “laser”, but by combining the best of both techniques there is a third option that is both exciting and intriguing.

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Written by Vince Williams
May 10th, 2011 at 4:02 pm

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?

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Written by Vince Williams
February 8th, 2011 at 12:56 pm

The Creative Process: Developing Strategies for Effective Outreach Communication

I spoke with a church leader last week who said there are three types of people he could try to reach: (1) people who have made a decision to follow God; (2) people who have made a decision to not follow God; and (3) all the people in between. As he pointed out, we don’t need to spend energy on the first group, and the second are unlikely to change their minds, so the third is where we need to focus our outreach efforts.

I talk to pastors every day who want to reach out to their community, but feel blocked by…

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Written by Vince Williams
November 2nd, 2010 at 11:16 am

Expectations Shape Our Perceptions

Expectations shape our perceptions. In other words, when we expect quality, we’re more likely to experience quality. I recently read about some research by Dan Ariel, a professor at Duke University, that confirms this. Here is one experiment his team did, in his words:

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Written by Larry Witzel
September 7th, 2010 at 11:29 am

The Four F’s of Church Marketing

Almost every week, as I talk with church leaders about their upcoming evangelism efforts I’ll hear this phrase: “Mailings don’t work.” And it’s true, mailings don’t work…unless they’re done properly. Firing off a mailing without a good plan is a waste of church funds, but by using some proven principles that have been honed by direct marketing professionals over decades, you can effectively reach …

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Written by Vince Williams
August 3rd, 2010 at 1:58 pm

Six Keys to Better Church Design

At SermonView, we regularly challenge churches to increase the quality of their design ideas. But looking through our newsletters from the last year, I realized that we haven’t given you many tools to help with that process.

So this month, I wanted to give you more specifics. Here are six key techniques for increasing the effectiveness and…

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Written by Vince Williams
July 7th, 2010 at 3:46 pm

Finding the Right Compromise

Every church has to find times to compromise.

Now, I’m not talking about doctrine. Practically speaking, you simply can’t do everything well all the time. Unfortunately, if we compromise in a particular area for too long we can end up off balance and with substantial gaps in our ministry.

Put yourself in the shoes of the non-Christians you want to reach. Where should they…

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Written by Vince Williams
June 7th, 2010 at 12:40 pm

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