3 Barriers to Your Church’s Outreach Success

I grew up outside of the church. During my early high school years I was sent to a Christian school—not because my parents had faith, but because the school offered discipline and structure. As a young man entering this new world I felt confused by the ideas and words that were used around me. Today, […]

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Written by Vince Williams
July 10th, 2012 at 4:55 pm

The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]

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Written by Vince Williams
June 5th, 2012 at 2:22 pm

3 Ways Your Church Should Never Use Technology

The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]

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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]

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Written by Vince Williams
January 10th, 2012 at 4:13 pm

Investing in Personal Invitation

Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.

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Written by Vince Williams
November 7th, 2011 at 3:21 pm

Is Every Door Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.

Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.

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Written by Vince Williams
July 12th, 2011 at 9:10 am

Reaching Out with Your Outreach

Outreach is a biblical pursuit. At SermonView, we get excited about helping churches become more effective with their outreach. Today’s outreach efforts fall mainly into two categories, what I’ll call the “flashlight” and the “laser”, but by combining the best of both techniques there is a third option that is both exciting and intriguing.

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Written by Vince Williams
May 10th, 2011 at 4:02 pm

Being the Little Guys

In our culture, bigger is better. Everyone, it seems, wants a bigger house and a bigger car. Businesses want to grow up to be in the Fortune 500, or the Inc. 5000. We buy stuff in bulk at big warehouse stores, and supersize our French fries.

It’s a mentality that has crossed over into the church world, too. Megachurches are celebrated, studied, and used as models for ministry. One ministry publication in particular trumpets the fastest growing churches every year in a special issue. Yet three out of four protestant churches in America today have weekly attendance under 200, with two-thirds of those under 100.1 And you can’t do ministry in a small church like you do in a big church.

We believe that God has

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Written by Larry Witzel and Vince Williams
March 8th, 2011 at 12:26 pm

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?

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Written by Vince Williams
February 8th, 2011 at 12:56 pm

The Creative Process: Developing Strategies for Effective Outreach Communication

I spoke with a church leader last week who said there are three types of people he could try to reach: (1) people who have made a decision to follow God; (2) people who have made a decision to not follow God; and (3) all the people in between. As he pointed out, we don’t need to spend energy on the first group, and the second are unlikely to change their minds, so the third is where we need to focus our outreach efforts.

I talk to pastors every day who want to reach out to their community, but feel blocked by…

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Written by Vince Williams
November 2nd, 2010 at 11:16 am

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