Is Every Door Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.

Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.

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Written by Vince Williams
July 12th, 2011 at 9:10 am

Church Printing 101: Preparing Your Print Files for Full-Bleed Printing

As you probably know, for ten years now the team at SermonView has been offering PowerPoint graphics for preaching and worship. But did you know that our fastest growing ministry is helping churches with offset, large-format, and digital printing? Today, SermonView is fundamentally a design and printing company who also offers PowerPoint graphics for our […]

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Written by Vince Williams
June 7th, 2011 at 11:04 am

Reaching Out with Your Outreach

Outreach is a biblical pursuit. At SermonView, we get excited about helping churches become more effective with their outreach. Today’s outreach efforts fall mainly into two categories, what I’ll call the “flashlight” and the “laser”, but by combining the best of both techniques there is a third option that is both exciting and intriguing.

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Written by Vince Williams
May 10th, 2011 at 4:02 pm

The Four F’s of Church Marketing

Almost every week, as I talk with church leaders about their upcoming evangelism efforts I’ll hear this phrase: “Mailings don’t work.” And it’s true, mailings don’t work…unless they’re done properly. Firing off a mailing without a good plan is a waste of church funds, but by using some proven principles that have been honed by direct marketing professionals over decades, you can effectively reach …

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Written by Vince Williams
August 3rd, 2010 at 1:58 pm

Finding the Right Compromise

Every church has to find times to compromise.

Now, I’m not talking about doctrine. Practically speaking, you simply can’t do everything well all the time. Unfortunately, if we compromise in a particular area for too long we can end up off balance and with substantial gaps in our ministry.

Put yourself in the shoes of the non-Christians you want to reach. Where should they…

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Written by Vince Williams
June 7th, 2010 at 12:40 pm

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