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Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]


Written by Larry Witzel
October 5th, 2011 at 10:31 am

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…


Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Church Printing 101: Preparing Your Print Files for Full-Bleed Printing

As you probably know, for ten years now the team at SermonView has been offering PowerPoint graphics for preaching and worship. But did you know that our fastest growing ministry is helping churches with offset, large-format, and digital printing? Today, SermonView is fundamentally a design and printing company who also offers PowerPoint graphics for our […]


Written by Vince Williams
June 7th, 2011 at 11:04 am

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