Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]
The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]
We cannot let Easter go by without taking the opportunity to maximize the number of invitations we make to the non-attending members of our community. Easter is a time to both celebrate and bring into focus the entire love story of the Gospel. While it’s too late for some types of promotion, there are still […]
Easter is the biggest day of the Christian year. It is the day we celebrate Christ’s love and His defeat of death through His resurrection. On this day, we remember that climactic moment in history, when Satan lost and God won. It is for this reason that many who normally do not attend church will […]
People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]
Ten years ago, my life changed.
Back then I had big plans for my life. I had tried pastoring early in my career, but found it stifling. (I was also pretty bad at it.) So after working in public relations for a few years, I earned an MBA and went to work in high-tech product marketing. I worked for a Fortune 500 company, as well as some little Internet startups with big plans. My goal was to hit a home run, retire young, and go start a church plant.
God had other ideas. And ten years ago, almost to the day, instead of…
Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.
In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]
A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…
Fuzzy images can turn a high-quality communication tool into a distraction that affects your credibility with both your congregation and new attendees. A low-quality image cannot be fixed and can cause delays in otherwise simple projects. Understanding image quality before you create a document is the easiest way to protect your resources from looking unprofessional.