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The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]

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Written by Vince Williams
June 5th, 2012 at 2:22 pm

3 Ways Your Church Should Never Use Technology

The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]

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Three Easy, Last-Minute Ideas to Promote Your Easter Service

We cannot let Easter go by without taking the opportunity to maximize the number of invitations we make to the non-attending members of our community. Easter is a time to both celebrate and bring into focus the entire love story of the Gospel. While it’s too late for some types of promotion, there are still […]

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Written by Vince Williams
March 14th, 2012 at 8:54 am

Posted in Visual Preaching

5 Effective ways to get new people to church

Easter is the biggest day of the Christian year. It is the day we celebrate Christ’s love and His defeat of death through His resurrection. On this day, we remember that climactic moment in history, when Satan lost and God won. It is for this reason that many who normally do not attend church will […]

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Written by Vince Williams
February 21st, 2012 at 4:31 pm

Posted in Visual Preaching

Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]

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Written by Vince Williams
January 10th, 2012 at 4:13 pm

7 Lessons from 10 Years of Ministry

Ten years ago, my life changed.

Back then I had big plans for my life. I had tried pastoring early in my career, but found it stifling. (I was also pretty bad at it.) So after working in public relations for a few years, I earned an MBA and went to work in high-tech product marketing. I worked for a Fortune 500 company, as well as some little Internet startups with big plans. My goal was to hit a home run, retire young, and go start a church plant.

God had other ideas. And ten years ago, almost to the day, instead of…

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Written by Larry Witzel
December 7th, 2011 at 9:09 pm

Posted in Visual Preaching

Investing in Personal Invitation

Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.

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Written by Vince Williams
November 7th, 2011 at 3:21 pm

Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]

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Written by Larry Witzel
October 5th, 2011 at 10:31 am

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…

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Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Fuzzy Communication: understanding image quality in print

Fuzzy images can turn a high-quality communication tool into a distraction that affects your credibility with both your congregation and new attendees. A low-quality image cannot be fixed and can cause delays in otherwise simple projects. Understanding image quality before you create a document is the easiest way to protect your resources from looking unprofessional.

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Written by Vince Williams
August 10th, 2011 at 2:50 pm

Posted in Visual Preaching

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