Looking for SermonView Evangelism Marketing? Visit EvangelismMarketing.com.

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…

Share

Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?

Share

Written by Vince Williams
February 8th, 2011 at 12:56 pm

Expectations Shape Our Perceptions

Expectations shape our perceptions. In other words, when we expect quality, we’re more likely to experience quality. I recently read about some research by Dan Ariel, a professor at Duke University, that confirms this. Here is one experiment his team did, in his words:

Share

Written by Larry Witzel
September 7th, 2010 at 11:29 am

Church Marketing: Do You Need a Brand?

Like many of the terms that come from the secular marketing arena, the term brand can leave a bad taste in the mouth of a ministry professional. And with good reason. In the secular world, after all, brand activity is often used as makeup, covering up real flaws in a product or company. However, like […]

Share

Written by Vince Williams
March 11th, 2009 at 3:25 pm

Posted in Church Marketing

Tagged with

Copyright ©2006-2019 SermonView. All rights reserved. | 4221 NE St Johns Rd Ste F, Vancouver, WA 98661 | P: 360.567.3400 | F: 360.326.1671 | L-15