Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]
The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]
People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]
Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.
In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]
A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…
Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.
Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.
As you probably know, for ten years now the team at SermonView has been offering PowerPoint graphics for preaching and worship. But did you know that our fastest growing ministry is helping churches with offset, large-format, and digital printing? Today, SermonView is fundamentally a design and printing company who also offers PowerPoint graphics for our […]
In our culture, bigger is better. Everyone, it seems, wants a bigger house and a bigger car. Businesses want to grow up to be in the Fortune 500, or the Inc. 5000. We buy stuff in bulk at big warehouse stores, and supersize our French fries.
It’s a mentality that has crossed over into the church world, too. Megachurches are celebrated, studied, and used as models for ministry. One ministry publication in particular trumpets the fastest growing churches every year in a special issue. Yet three out of four protestant churches in America today have weekly attendance under 200, with two-thirds of those under 100.1 And you can’t do ministry in a small church like you do in a big church.
We believe that God has
It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?