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The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After eight years of helping thousands of churches improve their communication, […]

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Written by Vince Williams
June 5th, 2012 at 2:22 pm

3 Ways Your Church Should Never Use Technology

The church has rarely been seen as an early adopter of technology. In past decades we tended to stand on the sidelines when something new entered the marketplace and waited to see the implications of the technologies use in the world at large. Of course, there have always been the forward-thinking early adopters looking for […]

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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]

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Written by Vince Williams
January 10th, 2012 at 4:13 pm

Investing in Personal Invitation

Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.

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Written by Vince Williams
November 7th, 2011 at 3:21 pm

Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]

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Written by Larry Witzel
October 5th, 2011 at 10:31 am

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…

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Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Is Every Door Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.

Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.

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Written by Vince Williams
July 12th, 2011 at 9:10 am

Church Printing 101: Preparing Your Print Files for Full-Bleed Printing

As you probably know, for ten years now the team at SermonView has been offering PowerPoint graphics for preaching and worship. But did you know that our fastest growing ministry is helping churches with offset, large-format, and digital printing? Today, SermonView is fundamentally a design and printing company who also offers PowerPoint graphics for our […]

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Written by Vince Williams
June 7th, 2011 at 11:04 am

Being the Little Guys

In our culture, bigger is better. Everyone, it seems, wants a bigger house and a bigger car. Businesses want to grow up to be in the Fortune 500, or the Inc. 5000. We buy stuff in bulk at big warehouse stores, and supersize our French fries.

It’s a mentality that has crossed over into the church world, too. Megachurches are celebrated, studied, and used as models for ministry. One ministry publication in particular trumpets the fastest growing churches every year in a special issue. Yet three out of four protestant churches in America today have weekly attendance under 200, with two-thirds of those under 100.1 And you can’t do ministry in a small church like you do in a big church.

We believe that God has

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Written by Larry Witzel and Vince Williams
March 8th, 2011 at 12:26 pm

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?

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Written by Vince Williams
February 8th, 2011 at 12:56 pm

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