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Investing in Personal Invitation

Recently, I came across a survey that mentioned nearly half of a typical church’s new visitors come for the first time because someone invited them.1 Whatever the actual percentage may be for your church, it is very likely the single biggest reason someone visits.

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Written by Vince Williams
November 7th, 2011 at 3:21 pm

Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]

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Written by Larry Witzel
October 5th, 2011 at 10:31 am

Is Every Door Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.

Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.

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Written by Vince Williams
July 12th, 2011 at 9:10 am

Church Printing 101: Preparing Your Print Files for Full-Bleed Printing

As you probably know, for ten years now the team at SermonView has been offering PowerPoint graphics for preaching and worship. But did you know that our fastest growing ministry is helping churches with offset, large-format, and digital printing? Today, SermonView is fundamentally a design and printing company who also offers PowerPoint graphics for our […]

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Written by Vince Williams
June 7th, 2011 at 11:04 am

Being the Little Guys

In our culture, bigger is better. Everyone, it seems, wants a bigger house and a bigger car. Businesses want to grow up to be in the Fortune 500, or the Inc. 5000. We buy stuff in bulk at big warehouse stores, and supersize our French fries.

It’s a mentality that has crossed over into the church world, too. Megachurches are celebrated, studied, and used as models for ministry. One ministry publication in particular trumpets the fastest growing churches every year in a special issue. Yet three out of four protestant churches in America today have weekly attendance under 200, with two-thirds of those under 100.1 And you can’t do ministry in a small church like you do in a big church.

We believe that God has

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Written by Larry Witzel and Vince Williams
March 8th, 2011 at 12:26 pm

Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid approximately $9 million dollars to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?

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Written by Vince Williams
February 8th, 2011 at 12:56 pm

Marketing Your Harvest Festival

October means a lot of things to different people. In the church world, it often means someone is having a harvest festival. This alternative to Halloween has even more value in today’s unsure climate. Fewer young kids are participating in secular Halloween activities as parents look for more controlled, safe environments where their kids can have fun.

The key to a successful turnout comes in…

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Written by Vince Williams
October 5th, 2010 at 2:12 pm

Expectations Shape Our Perceptions

Expectations shape our perceptions. In other words, when we expect quality, we’re more likely to experience quality. I recently read about some research by Dan Ariel, a professor at Duke University, that confirms this. Here is one experiment his team did, in his words:

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Written by Larry Witzel
September 7th, 2010 at 11:29 am

Six Keys to Better Church Design

At SermonView, we regularly challenge churches to increase the quality of their design ideas. But looking through our newsletters from the last year, I realized that we haven’t given you many tools to help with that process.

So this month, I wanted to give you more specifics. Here are six key techniques for increasing the effectiveness and…

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Written by Vince Williams
July 7th, 2010 at 3:46 pm

Finding the Right Compromise

Every church has to find times to compromise.

Now, I’m not talking about doctrine. Practically speaking, you simply can’t do everything well all the time. Unfortunately, if we compromise in a particular area for too long we can end up off balance and with substantial gaps in our ministry.

Put yourself in the shoes of the non-Christians you want to reach. Where should they…

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Written by Vince Williams
June 7th, 2010 at 12:40 pm

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