Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system.
Recently, the US Postal Service has introduced a new program to simplify the maze of paperwork and procedures required for mailing, called Every Door Direct Mail (EDDM). While it is not a perfect fit for all outreach efforts, it is a great way to save money and time for certain church mailings. Here’s a look at this new program.
Outreach is a biblical pursuit. At SermonView, we get excited about helping churches become more effective with their outreach. Today’s outreach efforts fall mainly into two categories, what I’ll call the “flashlight” and the “laser”, but by combining the best of both techniques there is a third option that is both exciting and intriguing.
Although churches define their success in ministry many different ways, attendance is almost always near the top of the list. It is, after all, a fair indicator as to the health of a local church. More people in your sanctuary each weekend means more people hearing God’s word and connecting with a community of faith. […]
It’s a strange contradiction. People claim to hate junk mail. Yet survey after survey shows that the vast majority of people all across the United States enjoy the act of checking their mailbox every day, looking at every piece of mail—even when it’s nothing but commercial messages. Why did companies last year spend over $166 […]