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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone attends a local church. So, how do we speak to […]


Written by Vince Williams
January 10th, 2012 at 4:13 pm

Being the Little Guys

In our culture, bigger is better. Everyone, it seems, wants a bigger house and a bigger car. Businesses want to grow up to be in the Fortune 500, or the Inc. 5000. We buy stuff in bulk at big warehouse stores, and supersize our French fries.

It’s a mentality that has crossed over into the church world, too. Megachurches are celebrated, studied, and used as models for ministry. One ministry publication in particular trumpets the fastest growing churches every year in a special issue. Yet three out of four protestant churches in America today have weekly attendance under 200, with two-thirds of those under 100.1 And you can’t do ministry in a small church like you do in a big church.

We believe that God has


Written by Larry Witzel and Vince Williams
March 8th, 2011 at 12:26 pm

Church Marketing: Measuring Results

As the school year draws to a close-and with it, the major ministry season in many churches-it is appropriate to reflect on the actions of the past year. How did it go for your church? Did you make a difference in your community? How do you know?

Secular marketers are very intentional in their planning and execution of marketing programs. And although our interests are not the same as the commercial marketing world there are many concepts that are valuable to ministry. Many successful organizations follow a 4-step process similar to […]


Written by Larry Witzel
May 6th, 2009 at 10:43 am

Posted in Church Marketing

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