Shifting Colors in Print

In theory, using color in print is pretty easy: just pick your color and apply it appropriately. In practice, however, there are some subtleties that can cause problems if you’re not careful. Electronic vs. Print The biggest issue is the difference between colors on an electronic display, such as a television or computer monitor, and […]

Share

Written by Larry Witzel
October 5th, 2011 at 10:31 am

Communicating in Color

A few years back, the television network ABC made a big announcement. After extensive research, a marketing consultant had determined that they only needed one thing to freshen up the ABC brand. What was the big news? Yellow. That’s right, yellow. ABC’s award-winning campaign became…

Share

Written by Larry Witzel
September 6th, 2011 at 3:12 pm

Copyright ©2006-2019 SermonView. All rights reserved. | 4221 NE St Johns Rd Ste F, Vancouver, WA 98661 | P: 360.567.3400 | F: 360.326.1671 | L-15